Mondelez sees mobile as a key component in consumer shopping journey

05/13/2013 | Mobile Marketer

Combining mobile with TV campaigns and pulling everything together in a store environment are among the ways that Mondelez International provides a seamless experience in consumers' shopping journey, said Bonin Bough, Mondelez's vice president of global media and consumer engagement. The company allocates 10% of its marketing to mobile, he said. Mondelez's mobile efforts center on video equivalency, customer engagement and media designed to reach consumers at the moment of purchase.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY