Mondelez sees mobile as a key component in consumer shopping journey

05/13/2013 | Mobile Marketer

Combining mobile with TV campaigns and pulling everything together in a store environment are among the ways that Mondelez International provides a seamless experience in consumers' shopping journey, said Bonin Bough, Mondelez's vice president of global media and consumer engagement. The company allocates 10% of its marketing to mobile, he said. Mondelez's mobile efforts center on video equivalency, customer engagement and media designed to reach consumers at the moment of purchase.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA