Opinion: Upfronts could be more crucial in era of distracted audiences

05/13/2013 | Advertising Age (tiered subscription model)

Despite dismissive complaints about the broadcast TV networks' upfronts in an era of a fragmented audience, the actions of ad executives speak louder than their words, writes Michael Learmonth. It can be argued that the growth of other media makes television that much more important as the one medium that can consistently deliver the biggest audience, he writes.

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