Oreo follows up 100th birthday celebration with Martin's "Wonderfilled"

05/13/2013 | New York Times (tiered subscription model), The

The Martin Agency's "Wonderfilled" campaign for Oreo cookies will attempt to follow up on the brand's yearlong celebration of its 100th birthday. Mondelez International hired a host of agencies including Draftfcb for the anniversary campaign and hopes the new work, which debuted Sunday during "Mad Men," will keep the momentum. One of the first spots wonders whether a vampire would thirst for milk instead of blood if someone shared Oreos with him.

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