Rolls-Royce seeks to inspire students with land speed record

Rolls-Royce is trying to rev up interest in engineering among UK students by building off the company's contribution of rocket and jet engines to the Bloodhound SSC -- a project to build a vehicle that can set a world land speed record. Rolls is offering children the opportunity to have their names inscribed on the car, which will have three power plants: a Rolls-Royce EJ200 jet from a Eurofighter Typhoon, a custom-designed hybrid rocket and a Cosworth F1 engine.

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