Rovio's "Angry Birds" now open to Australian advertisers

05/13/2013 | Mobile Marketing Magazine

Australian advertisers now have access to "Angry Birds," as game developer Rovio partners with mobile sales agency Mobile Embrace to monetize the mobile game. "With the opportunity to integrate rich media ad units that feature the content themes of the apps themselves, Australian mobile advertisers can now engage their audiences at a deeper level," said Pete Birch, managing director of advertising at Mobile Embrace.

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