Sponsored content: Here's how to do it right

05/13/2013 | MediaPost Communications

Sponsored content done right is great content; done wrong, it's just another advertorial, writes David Tokheim, senior vice president of media solutions at SAY Media. Tokheim suggests finding the people whom other people follow, creating a complete experience that generates buzz and always putting quality first. He also suggests being transparent and working with partners who understand the content's point of view.

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