TNS, Brandtone cooperate on analysis of databases from emerging markets

05/13/2013 | M&M Global

Dublin-based Brandtone will use its consumer databases in South Africa, Russia, Turkey and Brazil to deliver insights on consumers in those countries under a deal with market research consultancy TNS. "This partnership will enable us to further develop our growing portfolio of methods to access consumer panels, particularly supporting our work with hard-to-reach consumers, including those at the base of the pyramid," said Matthew Froggatt, chief development officer for TNS.

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