USA Network looks to influencers to aid "Graceland" launch

05/13/2013 | Wall Street Journal, The

USA Network is looking to generate buzz for its new crime drama "Graceland" by hosting a simulcast of the pilot this month at select AMC Theaters for an audience chosen based on their Klout scores. The event is aimed at generating excitement among social media influencers. The network also made the pilot available to watch free for two weeks for some cable subscribers as part of its effort to boost positive word-of-mouth ahead of the show's June 6 premiere.

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