Wendy's new campaign aims to speak to Hispanic consumers

05/13/2013 | Advertising Age (tiered subscription model)

Wendy's launched a new ad campaign this week starring the fictional Rojos family, whose story will develop over a series of commercials aimed at appealing to Hispanic consumers. "Hispanic consumers as a group are growing in purchasing power and influence, and we need to build the brand with them," said CMO Craig Bahner.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations