Wendy's new campaign aims to speak to Hispanic consumers

05/13/2013 | Advertising Age (tiered subscription model)

Wendy's launched a new ad campaign this week starring the fictional Rojos family, whose story will develop over a series of commercials aimed at appealing to Hispanic consumers. "Hispanic consumers as a group are growing in purchasing power and influence, and we need to build the brand with them," said CMO Craig Bahner.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA