When dealing with customers, employees must keep ego in check

05/13/2013 | B2C Marketing Insider

Customer-service problems are made all the worse when employees bring their egos to the job, writes consultant Errol Allen. To keep emotions in check, Allen advises remembering that customers don't really know you and probably aren't attacking you personally and that it's inevitable some customers aren't going to be made 100% happy with your firm's service.

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