Why Klout's CEO feels like Santa Claus

05/13/2013 | Adweek

Three years after Klout launched its Perks program, which lets brands offer incentives to top influencers, more than a million rewards have been claimed across 400 separate campaigns. "I feel like Santa Claus with a million people getting Perks," said Klout CEO Joe Fernandez. Now the influence-rating service is expanding the program with a Quora-style Q-and-A service that lets brands reward influencers who discuss their products.

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