Coppertone, Jaguar, Lexus figure in USA's summer marketing plans

05/14/2013 | Broadcasting & Cable

Coppertone is the sponsor of a summer-themed microsite for USA Network that will promote its slate of original programming through games and other special content. USA also is in the process of lining up sponsors for digital and second-screen content for its series, with deals set for "Covert Affairs" (Jaguar); "Royal Pains" (Toyota); and "Suits" (Lexus).

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