How social media has helped Texas craft brewer avoid traditional ads

05/14/2013 | Advertising Age (tiered subscription model)

Social media has allowed Texas-based craft brewer Shiner to reach its fans in a personal way that fueled the brand's word-of-mouth-marketing, said Charlie Paulette, Shiner's head of marketing. Fans have been so eager to spread the word that Shiner, which is now available in 42 states, has yet to purchase a television ad. "Social media has really turbocharged our ability to reach a loyal fan base that has existed for decades in virtually every market in the U.S. It allows us to connect with those fans first -- and they share the Shiner wealth from there," Paulette said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY