Why CSR pros should steal other people's ideas

05/14/2013 | MIT Sloan Management Review online

CSR professionals should keep tabs on the management strategies adopted by their counterparts and feel free to borrow the ideas and best practices that appear to be working, says Deloitte Consulting sustainable services chief Dan Aronson. "If the wheel has been invented already, don't spend any more time on it," he advises.

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