Hulu's divergent visitor counts highlight need for standards

05/15/2009 | NYTimes.com

Although everyone agrees Hulu's growth has been monumental, estimates of the number of March visitors to the television viewing site range wildly, from Nielsen Online's 8.9 million to comScore's 42 million. With advertising dollars riding on accurate third-party figures, it becomes more important for the emerging industry to develop agreed-upon standards for measurement, experts say.

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