Can Whole Foods shed its "Whole Paycheck" image?

05/15/2013 | BuzzFeed

Whole Foods is trying to drift gently downmarket as it sets up shop in Detroit amid fears that shoppers will be turned off by the grocer's prices. The chain will offer budget-shopping classes in a bid to convince residents that shopping at Whole Foods doesn't have to break the bank. "The key to unlocking Whole Foods in ... places like Detroit is to make consumers and potential customers comfortable, and not make them feel like they shouldn't be there," said brand consultant Allen Adamson.

View Full Article in:

BuzzFeed

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC