Choice launches $40M incentive program to boost Comfort refresh

Choice Hotels International announced that it is putting forward $40 million in corporate money to help finance property-improvement plans by its hotels under the Comfort Inn and Comfort Suites brands. "Today, we are putting our own balance sheet behind the brand in a monumental way. Hotel renovations improve guest satisfaction and through this investment we will accelerate improvement of the brand's product quality and consistency, guest satisfaction and brand performance," Choice President and CEO Steve Joyce said during the company's annual convention in Los Angeles.

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