National CineMedia brings Twitter, Foursquare to the big screen

05/15/2013 | Adweek

Movie-ads firm National CineMedia is teaming with Twitter and Foursquare for a new offering that will tap social data to highlight trending movie topics via a weekly pre-movie presentation to cinema-goers. "It will give movie audiences the chance to continue the conversation and even influence the upcoming episodes," said NCM President Cliff Marks.

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