SAP and Fusion.io marketers show B2Bs how to adapt

05/15/2013 | Fast Company online

Business-to-business marketers are remaking the profession by understanding that "culture eats strategy for breakfast, lunch, and dinner," in the words of SAP's Jonathan Becher. Other marketers such as Fusion.io's Trip Hunter, have injected emotion into B2B campaigns to connect with customers on a deeper level. "Attaching ourselves to something that is inspirational and representative of who we are as a company says much more about what drives us and our business," Hunter says.

View Full Article in:

Fast Company online

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL