T-Mobile's iPhone still discounted but costs $50 more upfront

05/15/2013 | Wall Street Journal, The

T-Mobile US on Monday began charging $150 as the carrier's upfront price for the iPhone 5, a $50 increase from the initial fee, reducing the discount on the phone to $20 on the unsubsidized $630 price. A T-Mobile executive declined to discuss the carrier's strategy. Analysts speculated that T-Mobile needed to raise the price because of its heavy iPhone costs relative to its competitors due to the telecom's lower upfront cost and interest-free financing.

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