Video takes aim at Abercrombie & Fitch for "exclusionary" policy

USC graduate Greg Karber has made a YouTube video out to embarrass Abercrombie & Fitch for remarks made by CEO Mike Jeffries in 2006 about the brand seeking "cool" kids and not making plus-size clothing for women. The video, which has drawn millions of views, shows Karber orchestrating a giveaway of used A&F clothing to the homeless in Los Angeles, and asks others to follow his example and post it to social networks using the hashtag #FitchTheHomeless.

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Hollywood Reporter (free content), The · Adweek/AdFreak blog

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