TV nets are bullish about upfront possibilities

05/16/2011 | New York Times (tiered subscription model), The

Ad-sales executives from national TV networks are boasting that they could write $600 million to $800 million more in upfront business this year than last spring. That would be an impressive feat, especially since last year's upfront was $500 million to $700 million more than in 2009.

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New York Times (tiered subscription model), The

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