Brands, academia partner for sponsored research projects

05/16/2013 | Advertising Age (tiered subscription model)

Businesses are increasingly aligning with academia for "sponsored research," making up for cutbacks in private sector R&D and giving university students access to actual data, problem-solving experience and an inside track to a job. GlaxoSmithKline, Hearst, Verizon, Yahoo and Independence Blue Cross are among the companies forging college ties, and a GM partnership with IBM at Michigan State is yielding real-world customer-experience analytics.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA