Can "Star Trek Into Darkness" light a path for Microsoft?

05/16/2013 | Los Angeles Times (tiered subscription model)

A Microsoft executive says "the stars aligned" for the company to partner with Paramount on an integrated marketing effort with "Star Trek Into Darkness," the biggest deal of its sort for the tech giant. Microsoft's Bing learned "Klingon," a smartphone application was developed for Windows 8 devices, events were held at Microsoft outlets, and there's a movie-related game for Xbox 360.

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