BBDO and Goodby Silverstein & Partners have cut back on staff this week after client losses. BBDO lost its Gillette business to Grey, and a source says the agency might have cut as much as 10% of its U.S. staff. Goodby lost Chevrolet to the now McCann-operated consortium Commonwealth, prompting agency principal Jeff Goodby to pen a letter promising to find laid-off staffers "new situations."
Client losses lead to layoffs at BBDO, Goodby Silverstein
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