Coca-Cola optimizes its summer campaign for mobile

05/16/2013 | Mobile Marketer

Coca-Cola made sure that its "Open for Summer" campaign was ready for people enjoying the great outdoors by optimizing both sites related to the initiative for mobile devices. "Summer happens outside, not in front of a computer screen, so we wanted to make sure that our fans could access the Open for Summer experience through their mobile device," said Deanna Lazzaroni, Coke's director of integrated marketing content.

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