Coca-Cola's get-moving summer campaign highlights mobile sharing

05/16/2013 | Mobile Marketer

Coca-Cola is promoting its "Open for Summer" campaign by encouraging consumers to use various social networks to share photos of themselves going outside and getting active this summer using the hashtag #BestSummerMoment. "We know that the hashtag #summer is one of the top 20 most popular hashtags used on Instagram. Therefore, we are leveraging it to encourage consumers to get out, create, and share their #BestSummerMoment with us," said Deanna Lazzaroni, Coke's director of integrated marketing content.

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