Fashion retailers look to connect by embracing photos of regular people

05/16/2013 | Wall Street Journal, The

Coach, Lululemon, Nastygal and Dannijo are among the brands proving their proximity to the people by featuring real customers wearing their wares in ads and other marketing efforts. "The brands' embrace of real-people photos feeds the needs of young consumers for connection, as well as retailers' need to engage them," writes Christina Binkley.

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