Fashion retailers look to connect by embracing photos of regular people

05/16/2013 | Wall Street Journal, The

Coach, Lululemon, Nastygal and Dannijo are among the brands proving their proximity to the people by featuring real customers wearing their wares in ads and other marketing efforts. "The brands' embrace of real-people photos feeds the needs of young consumers for connection, as well as retailers' need to engage them," writes Christina Binkley.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA