Frequency, authenticity key to improving social media presence

05/16/2013 | InvestmentNews (free registration)

With daily social media outreach becoming an indispensable part of a financial-planning practice, busy advisers should look for opportunities to post to Twitter or Facebook from mobile devices while doing errands that require waiting, experts say. It's also important to post a variety of content related to your clients and community and to interact personally with followers. Avoid pitching services on social media and instead focus on becoming a thought leader.

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