How to use social media to attract high-net-worth clients

05/16/2013 | FPAnet.org/Practice Management Center blog

Social media can be an excellent way to reach out to prospective high-net-worth clients, as their use of Facebook, LinkedIn and Twitter is growing rapidly, writes Claudio Pannunzio, president of i-Impact Group. Advisers can make contacts by offering tips and insights on a regular basis to LinkedIn groups organized around investing. To convert these leads to clients, focus on getting them to sign up for your seminars, download your white papers and subscribe to your newsletter, he writes.

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