Launching a website? Here's how to get noticed

05/16/2013 |

The first step to creating an effective website for your company is to choose a good domain name and hire a professional to handle the design phase, writes Will Stevens. When choosing a domain name, "you want something short, easy to remember and on the .com extension," he advises. While you're preparing your website for launch, you should reach out to journalists and potential customers and use search-engine optimization techniques to bring attention to your brand, he writes.

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