Luxury marketers urged to go beyond basics on mobile

05/16/2013 | Luxury Daily

More luxury marketers are embracing mobile marketing, but having a mobile-friendly website isn't enough to engage users, experts advise. Mobile users expect personalization options and quality service as well. "Mobile isn't just an on-the-go device for posting a video and store hours. ... Don't be afraid to try new things and delight your customer or prospect," said Emily Wengert, vice president of user experience at Huge.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO