Luxury marketers urged to go beyond basics on mobile

05/16/2013 | Luxury Daily

More luxury marketers are embracing mobile marketing, but having a mobile-friendly website isn't enough to engage users, experts advise. Mobile users expect personalization options and quality service as well. "Mobile isn't just an on-the-go device for posting a video and store hours. ... Don't be afraid to try new things and delight your customer or prospect," said Emily Wengert, vice president of user experience at Huge.

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