The Android platform accounted for more than half of all mobile ad impressions in the first quarter as measured by Millennial Media, increasing to 52%, from 49% in the year-earlier quarter. Apple's iOS had a 39% share in the latest period, while BlackBerry's share fell from 14% to 7%.
Millennial: Android accounts for 52% of mobile ad impressions
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||