Report: Mobile advertising is going places

05/16/2013 | Forrester.com

Mobile advertising will account for 29% of all online ad spending by 2018, according to a Forrester analysis. The trend will be driven by surging tablet and smartphone ownership, more intense usage of mobile devices relative to desktop and laptop computers, and an increase in available on-screen real estate as users embrace tablets rather than smartphones.

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Forrester.com

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