Should SEO marketers put on gray hats?

05/16/2013 | WebDesignerDepot.com

Search marketers can get an edge on their rivals by adopting "gray hat" techniques such as buying up old domains, manipulating page layouts with CSS or creating tailored microsites for given keywords. Still, such techniques carry considerable risks, Kerry Butters writes. "Gray hat SEO breaks the rules and whilst it may not be obvious to Google, there remains a risk that competitor sites may recognize and report the use of it," Butters warns.

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