SMG, ZenithOptimedia pick comScore over Nielsen for online ratings

05/16/2013 | Wall Street Journal, The

Starcom MediaVest Group and ZenithOptimedia -- representing about $32 billion in annual brand spending -- have signed up to use comScore's online ratings system, setting up a showdown between comScore's Validated Campaign Essentials service and rival Nielsen's Online Campaign Ratings. SMG says comScore has the edge in foreign reach and will allow for further collaboration. "Traditional industry measures and players fall short on delivering the innovation we need for our clients," says Laura Desmond, SMG's CEO.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY