Study: In-stream video tops banners and rich media

05/16/2013 | MediaPost Communications

With a click-thru rate of 0.62%, in-stream video ads far outpace the rates for standard banner and rich media ads, according to a report by PointRoll. In-stream ads also scored the highest completion rates, with 67.7%, followed by mobile at 40% and rich media at 23.8%.

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