With a click-thru rate of 0.62%, in-stream video ads far outpace the rates for standard banner and rich media ads, according to a report by PointRoll. In-stream ads also scored the highest completion rates, with 67.7%, followed by mobile at 40% and rich media at 23.8%.
Study: In-stream video tops banners and rich media
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||