With a click-thru rate of 0.62%, in-stream video ads far outpace the rates for standard banner and rich media ads, according to a report by PointRoll. In-stream ads also scored the highest completion rates, with 67.7%, followed by mobile at 40% and rich media at 23.8%.
Study: In-stream video tops banners and rich media
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||