With a click-thru rate of 0.62%, in-stream video ads far outpace the rates for standard banner and rich media ads, according to a report by PointRoll. In-stream ads also scored the highest completion rates, with 67.7%, followed by mobile at 40% and rich media at 23.8%.
Study: In-stream video tops banners and rich media
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.