Study: In-stream video tops banners and rich media

05/16/2013 | MediaPost Communications

With a click-thru rate of 0.62%, in-stream video ads far outpace the rates for standard banner and rich media ads, according to a report by PointRoll. In-stream ads also scored the highest completion rates, with 67.7%, followed by mobile at 40% and rich media at 23.8%.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide