USA breaks down walls between TVs, mobile devices

05/16/2013 | MediaPost Communications

USA Network, starting in June, will field its programming across all platforms, with no distinctions between traditional TV screens, computer desktops and mobile devices. "We have eliminated the walls between TVs and mobile devices," said Alexandra Shapiro, USA's executive vice president. "We are embracing this multiplatform world by marrying all ... screens for stronger two-way engagements."

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