Yahoo is reportedly showing interest in purchasing Tumblr

05/16/2013 | All Things D

Yahoo is reportedly considering an investment in -- or outright purchase of -- the blogging service Tumblr. Yahoo executives have discussed their need to boost the brand's "cool" factor with a younger demographic and analysts say Tumblr, which is closing in on a valuation of $1 billion, would be a perfect fit for Yahoo by adding user-generated content.

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