Marketers say Facebook doesn't trump Foursquare

05/17/2010 | Advertising Age (tiered subscription model)

Location-aware features from Facebook won't make location-based networks such as Foursquare any less attractive, marketers say. Location-based networks are far smaller, but their users are the influential early-adopters marketers are eager to target. "If you are a brand that hasn't been considered leading edge or hip, it's a great way to become relevant to an extremely attractive audience," says Christopher Barger, General Motors' social-marketing chief.

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