Big Data's next challenge: Figuring out people at work

05/17/2013 | Bloomberg Businessweek

"People analytics" is the new frontier in Big Data applications, Ben Waber writes. "Today, people analytics is poised for a revolution, and the catalyst is the explosion of hard data about our behavior at work," Waber writes. "... This information can be a threat to personal privacy, so it's important to use data-gathering technology on an opt-in basis with the understanding that participants will be anonymous and no individual data will be disseminated."

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