Consistency is crucial to brand loyalty

05/17/2013 | B2C Marketing Insider

Brand loyalty is derived from high product quality, great customer service and a consistently excellent customer experience, writes Shep Hyken. Customers need to know they can expect the same service each time they do business. "Consistency doesn't mean you never have a problem. It means your customers can count on you if there ever is a problem," he writes.

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