David Beckham is primed for a post-soccer future as a brand rep

05/17/2013 | Reuters

David Beckham's easygoing manner and family-man reputation will allow him to live on as a brand spokesman, analysts say. The retiring soccer player displays "an unusual combination of celebrity and humility that has made him an adman's dream," Keith Weir writes, and sports marketing experts say Beckham has been selling himself to brands such as H&M much more as a model than a soccer player.

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