One of the key things businesses can do to gain brand advocates is to make advocacy convenient, says Rob Fuggetta, CEO of brand advocacy firm Zuberance. Companies should offer various online tools that make it easy for advocates to engage by writing testimonials and reviews or sharing offers with social networks.
To encourage sharing, make brand advocacy convenient
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals