ESPN sees "hackathons" as key to digital ad innovation

05/17/2013 | Variety

ESPN recently held the first of what it hopes will be a series of "hackathons" to spur innovations in the digital-ad segment. Fifteen employee teams were given 24 hours to come up with a new initiative, with the grand prize for the winning squad being a free trip to see the Rose Bowl. The winning entry was Gamebreak, a video ad unit tied to ESPN's Game-Cast service for events that aren't shown on TV or the Web.

View Full Article in:

Variety

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA