ESPN sees "hackathons" as key to digital ad innovation

05/17/2013 | Variety

ESPN recently held the first of what it hopes will be a series of "hackathons" to spur innovations in the digital-ad segment. Fifteen employee teams were given 24 hours to come up with a new initiative, with the grand prize for the winning squad being a free trip to see the Rose Bowl. The winning entry was Gamebreak, a video ad unit tied to ESPN's Game-Cast service for events that aren't shown on TV or the Web.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA