JPMorgan Chase puts mobile front and center in campaign, customer strategy

05/17/2013 | Adweek

Mobile is a big part of JPMorgan Chase's outreach to customers and small businesses with its latest multichannel campaign, says Chief Marketing Officer Claire Huang. The campaign's first ad placed an emphasis on JPMorgan's QuickPay application. "Whether it be their first checking account, purchase of a home, adding a card to [their mobile wallet] or using the QuickPay app to pay the babysitter, our [customers] have very different needs," Huang noted.

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