Mobile experiment boosts sales, builds database for ice cream shops

05/17/2013 |

Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery locations achieved net sales increases as high as 108% by using mobile marketing to drive in-store traffic. The tests were carried out in several cities, offering promotions via text message, e-mail and social media. The brands built a database of 32,000 consumers from all stores involved over five months.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY