Spencer Stuart: Average CMO tenure rises another 2 months

05/17/2013 | BtoB Magazine

The average tenure for a chief marketing officer at a top 100 brand rose by two months to 45 months in 2012, nearly doubling the recent low of 23.2 months in 2006, according to Spencer Stuart. Industrial companies kept their CMOs longest, while the job was most short-lived in the health care, automotive, restaurants and communications/media sectors.

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