Twitter gives sales boost to small business

05/18/2009 | Advertising Age (tiered subscription model)

Naked Pizza in New Orleans says a one-day Twitter promotion brought in 15% of the day's business, demonstrating that the site -- with its low barriers to entry -- can be a useful marketing tool for small businesses. Local businesses should track every sale, realize that Twitter is immediate, create conversation, use the site to sell last-minute inventory, and alert followers to special events, according to this article.

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