Business travelers draw on social, mobile tools

05/18/2011 | eMarketer

The social and mobile tools that business travelers are most comfortable using in their private lives are bridging over into their preferences for arranging business trips, and the travel industry is responding. "Travel managers must work with the other players in the space to harness online tools and develop programs that balance individuals' do-it-yourself capabilities with systems and processes that improve compliance and deliver streamlined and productive travel experiences," said eMarketer analyst Victoria Petrock.

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